Well, I just finished my first month with the MICA Advanced Digital Marketing and Communication Certification from upGrad, and I know I have lots of months left, but this month was like a big whirlwind of learning, laughing, and messing up (oops!).
Are you new to digital marketing or just versed with the theories and find the technical side a bit tricky?
Because then you will understand what happens when a total noob like me joins upGrad’s digital marketing program. I want to take you through my journey—assignments, projects, case studies, and those “ohh, I get it now” moments—and why I’m so pumped for what’s next with upGrad!
upGrads Warm Welcome: Induction and Rules
So, it all kicked off with this super nice induction session from upGrad. They explained the rules like they were handing me a treasure map—easy peasy and kinda fun! They showed us how to use the platform, submit stuff, and ask for help if I got stuck. The upGrad dashboard? Oh man, it was like walking into a candy store—so many things to check out! They even gave us a Telegram group where all the info was shared, like deadlines and tips. It felt like having a bunch of buddies to help me out—I never felt lost, not even once!
First Assignment: Jumping into a Case Study
My first assignment was a case study from the Marketing Essentials module (I’m at 100% there—woohoo!). It was part of a bunch of assessments that were so cool to do. The case study wasn’t super easy, but it wasn’t too hard either.
Why? Because upGrad’s study stuff, videos, and live sessions had me ready!
Submitting my first case study with upGrad was such a relief—my first big win! The Marketing Essentials module taught me a lot about how real brands grow, and it was the perfect start, and I felt so proud. That moment made me think, “I’ve got this!”—even when things got tough later on.
The upGrad Digital Marketing Journey Wasn’t Always Smooth
The rest of the month was like a rollercoaster—some ups, some downs. I worked on making first blog and felt so good when about to submit my second assignment, and truly it is feels like a victory
And you know what? Messing up is okay…when you are learning new tools, new concepts, and new technologies, you have to make mistakes, or else you are seriously trying out nothing new!
Every oops taught me something, and there were so many times I felt like I was the only one struggling with this part. Chatting with other learners on upGrad’s platform and group made me feel like I wasn’t alone. They seriously like my cheer squad, always there to help. Juggling everything wasn’t easy, but I did it! I surprised myself with how much I could handle.
Why upGrad’s Digital Marketing Journey Is So Awesome!
upGrad is never boring because it’s full of practical and insightful information; upGrad’s digital marketing program will make you believe in yourself, surf, research, and give you a big chance to grow, make stuff, and see what you can do. I went from feeling like a total clueless mess to thinking, “Hey, I can actually do this digital marketing thing!” The platform, the study stuff, the videos, and the community made it all so doable. I still have a long way to go If you want to try digital marketing, go for it with upGrad!
Just bring some coffee and a good playlist—you’ll need it, trust me!